Pay per click (PPC) is an Internet advertising model used to direct traffic to your website where you pay the publisher when the ad is clicked as opposed to the “pay per impression” methods used in traditional advertising. At Big Draw Marketing we offer both search engine and content site PPC programs. With search engines like Google, Yahoo, and Bing, you typically bid on keyword phrases relevant to your target market. With content sites you’re commonly charged a fixed price per click rather than using a bidding system.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Like SEO (search engine optimization), PPC makes your website more visible to potential customers when they search keywords related to your business. Unlike SEO, however, PPC doesn’t take 90-120 days to be effective. It’s instant!!! We define your target market, create your ad, add the keywords, set the budget and then you watch the traffic start rolling in. It’s really that simple to get started.
Another benefit to PPC is that you can determine what page your advertisement is linked to. Whenever a potential customer clicks your link they’ll be automatically directed to the page you want them to see. You can also set a budget to control the amount of traffic you generate and the cost of your advertising campaign.
At Big Draw Marketing we don’t just set it and forget it. We have tools that allow us to choose the keywords that will generate a paying customer for you. We monitor your results to make sure your budget is spent wisely. We maximize each paid click by highlighting your products and directing potential customers to those products with minimal clicks. When the customer gets to your site, we want them to call you and purchase your product. Our number one goal is to generate business for you.
