While Internet Marketing is the main focus at Big Draw Marketing, traditional media such as television can be very effective when used properly. This is especially true when using a TV advertising campaign to enhance your online presence. The Toyota ad you see here is a great example of taking a great television commercial & giving it a life of it’s own on the Internet. This particular video has been viewed over 10 million times online & continues to drive traffic to the Toyota website as well as sales of minivans.
3 Key Advantages To Advertising On TV:
- Reach – Advertising on television allows you to reach a large number of people on a local, regional, or national level in a very short period of time.
- Targeted Market – At Big Draw Marketing we believe that targeted marketing is absolutely critical to the success of a campaign. Television advertising campaigns, when designed and managed properly, can be narrowed down to a surprisingly narrow target market. Not only can you advertise to your target audience during specific programs, but you can also choose specific areas for broadcasting the ads.
- Multi-Sensory Appeal – The combination of sight, sound and motion in a television ad conveys your message on an emotional level that other forms of advertising can’t touch. It gives consumers a more complete picture of your products and services. This can make it much easier to capture the attention of your audience and get them to start talking about your business and reaffirming your advertising message.
When combined with an effective Internet Marketing campaign advertising on TV can be very effective and provide an outstanding ROI. At Big Draw Marketing we specialize in designing targeted TV advertising campaigns to greatly enhance the results of your Internet Marketing. No matter where you are in the United States, from Texas to North Dakota and from California to New York, we can help move your business to the next level by combining the power of television advertising with Internet Marketing.
