Search engine optimization(SEO) is the process of improving the visibility of your website or web page in search engines via the “natural” or unpaid (“organic” or “algorithmic”) search results. At Big Draw Marketing we pride ourselves in getting our clients to the first page of Google, Yahoo, and Bing using SEO. We work hard to make your site more “search engine friendly” making it easier for potential customers to find your business online.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by your targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
When done correctly and depending on the amount of competition in your industry, getting your website placed high in the search engines can take 90 to 120 days. For this reason we couple SEO with PPC (Pay Per Click) advertising. While SEO and PPC are both very effective tools in your Internet marketing toolbox neither is meant to be a “set it and forget it” event. Search engines are constantly changing their algorithms and advertising can grow stale over time or be noticed and addressed by your competition. For this reason we offer ongoing maintenance plans for your SEO and PPC campaigns.